Kanvar Group is a multi-brand, multi-category, multi-channel, mass beauty innovator with proven global scale. Since its foundation by Nikhil Bhatia in 2010, the Group has grown rapidly by establishing a retail footprint of 100 doors across leading retail chains in the India. This is complemented by a fast-growing digital business including its direct to consumer website (www.hokmakeup.com) and an increasing number of global digital partners.

The Group is recognized as one of the fastest product innovators in the accessible beauty market, and is challenging the established order by rapidly developing and launching new products to take advantage of new market trends, promoting brand awareness via social influencer marketing, its own social media following of 133 thousands, and by providing high quality products at prices substantially lower than beauty prestige competitors.

At its core, the Group is committed to inclusivity and diversity and offers cosmetics shades for every skin color and across every price point. Its product ranges are 100% cruelty free and mostly vegan, while sustainable and recyclable packaging is used wherever possible.

The Group currently employs 150 people, as at February 2023, and operates from office in the India. It also has warehouse facilities in the India